Ruth Reed wants to change peopleā€™s views of the RIBA ā€“ and becoming the instituteā€™s first woman president isnā€™t a bad place to start. She talks to Dan Stewart about her priorities for her two-year stint, the recession and how she hopes to make the RIBA less London-centric

The average age of a RIBA member is 52. Ruth Reed, the bodyā€™s incoming president, who turned 52 this year, puts her hands to her mouth and laughs when she hears this. ā€œThat was a set-up, wasnā€™t it?ā€ she says. ā€œBut itā€™s okay because Iā€™m not your average member of the RIBA.ā€

Sheā€™s not wrong there. First and foremost, being female means she is the same sex as 15% of her profession. And there canā€™t be many architects who have worked for a local authority, a housebuilder, a large practice and as a sole practitioner. If all of this werenā€™t enough, last September Reed entered a class of one when she was elected the RIBAā€™s first female president.

Since then she has been quietly preparing for her two-year term, thinking about the areas she wants to focus on when she takes over from Sunand Prasad in September. After months of keeping her plans for the job more or less under wraps, she is now ready to talk about what the architectural world can expect from its first helmswoman. ā€œThereā€™s 12 months of sitting quietly in the back room, because itā€™s not appropriate for the president-elect to speak up,ā€ she says. ā€œWell, Iā€™m looking forward to being able to speak up now.ā€

Outside RIBA council circles, Reed is something of an unknown quantity. And she has a lot to prove as she prepares to sacrifice her relative anonymity for the role of president: ā€œPolitically, sheā€™s very experienced but sheā€™s not so hot on design or culture or young stuff,ā€ says one council member who wished to remain unnamed. ā€œThe impression is of a homespun architect who hails from the provinces. Itā€™ll be interesting to see how she fares in the bright lights of London.ā€

In fact, Reed was elected on a platform of giving a greater voice to the regions, with an emphasis on reforming planning and architectsā€™ fees, but she says the downturn will be the first thing to tackle when she becomes president. ā€œIn a recession, the RIBA needs to be very clear about what itā€™s doing for the membership,ā€ she says. This includes initiatives such as the ā€œrecession survival toolkitā€ (a pack giving advice to members, accompanied by a series of seminars across the country) and lobbying the government on public sector spending.

She adds that of all the issues facing architects in the recession, the worst is that they are expected to work for a ridiculously low fee in order to maintain turnover and relationships with clients. ā€œItā€™s horrifying, and the worst of it is it takes so long to change,ā€ she says. ā€œWe were underselling ourselves for a long time after the nineties.ā€

What else can the RIBA do to help architects? Reed says providing information and resources is the main thing to focus on. But what about leadership? ā€œOf course. There needs to be a high level of advocacy at government level,ā€ she says, adding that she is ready for the challenge. ā€œI know a bit about politics, and how ministers work. Itā€™s all about personal contact. I feel confident at that level.ā€

A lot of architects say there isnā€™t enough long-term leadership coming from the RIBA itself. The presidentā€™s term is only two years. Is it up to the executive to provide a clearer, long-term message for architecture? ā€œI donā€™t think so,ā€ she says. ā€œI think what the profession wants from us is a clear agenda on quality, and the ways to achieve that. I donā€™t think people expect the RIBA to do anything else.ā€

Only the first stage

When it comes to her clear agenda, Reed accepts that some of her manifesto pledges have been scuppered by the recession. But she is confident that her two-year term will give her plenty of time to achieve her main ambitions. ā€œIt sounds like a negative thing to be looking to do ā€“ to cope rather than to achieve ā€“ but thatā€™s only the first stage,ā€ she says. One of her first priorities in September will be to do a tour of the regions to canvass the membership on the recession, and ask what they want her to do as president. ā€œI donā€™t want just to go through the committee structures, important as they are, but to visit schools and small practices in places like north-west England and Hull,ā€ she says.

ā€œI know this sounds like politician-speak, but there is an enormous value in listening to people. How can you give people a voice if youā€™re not listening?ā€

An important part of the Reed presidency will be building a solid relationship between architectural schools and the RIBA. Her plan is to create a network of schools, not only to improve the RIBAā€™s educational services for younger architects, but also to engage architects with their institute from the beginning of their careers.

When a woman steps into any role for the first time they have a lot to prove. I donā€™t think there will be any exception here

She worries that the London-centric nature of the RIBA risks provoking a ā€œdisenchantmentā€ between architects and their professional body. ā€œThere is a lack of feeling of ownership of the institute,ā€ she says. ā€œThe members are the RIBA, and that is its strength. Thatā€™s got lost in translation somewhere.ā€

One thing the body certainly hasnā€™t lost in recent weeks is a public presence. As ¾«¶«Ó°ŹÓ went to press, the debate over the design of the Chelsea Barracks scheme was at boiling point, complete with fevered media rumours that the steel and glass design by Rogers Stirk Harbour + Partners was about to be dropped. The controversy began in April when Prince Charles intervened to back a traditional alternative by Quinlan Terry. Reedā€™s position on this is clear. ā€œI donā€™t approve of attempts to influence what should be a democratic process,ā€ she says. ā€œItā€™s become a rallying point for the opponents of that scheme and I think thatā€™s wrong. There should be a level playing field, but nobodyā€™s going to be happy with this one. Itā€™s gone too far on both sides.ā€

Reed herself is unwilling to be drawn into the ā€œstyle warā€ argument. ā€œIā€™m about to be president of a very broad church, and our members design across the spectrum. Itā€™s about excellence of design, not what the wrapping paper looks like.ā€

Gentlemenā€™s club?

Irena Bauman, a Cabe commissioner, recently wrote a scabrous column in an architectural magazine describing the RIBA as a ā€œgentlemenā€™s clubā€. Reed is dismissive of Baumanā€™s piece, describing it as ā€œa rather hackneyed and prejudiced vision of the RIBA, playing on a few emotive stereotypesā€. But doesnā€™t the description of the body as a wood-panelled club populated by elderly men not ring any bells?

ā€œNot really,ā€ she says, bluntly, showing a flash of impatience behind the polite smile. ā€œLook, the real concern is the number of talented young women who are choosing to leave the profession. If you look at our make-up, then of course there is going to be a high percentage of men. At many branch meetings Iā€™ve been the only woman in the room. But I enjoy changing peopleā€™s views of the RIBA. I wouldnā€™t be here otherwise.ā€

Reed would like to be seen as a role model for young female architects, something else she aims to achieve through her work as president. But she admits that life as a female architect has not always been easy: ā€œI had a private practice to facilitate childcare, and I was the primary parent in terms of childcare, so it has affected my career. But thatā€™s why itā€™s important to say how adaptable the profession is. As a woman, you can make architecture work for you.ā€

Reed may not buy in to the gentlemenā€™s club theory but she does concede that she expects to have to work harder to be taken seriously because of her gender. ā€œWhen a woman steps into any role for the first time they have a lot to prove,ā€ she says. ā€œI donā€™t think there will be any exception here.

ā€œItā€™s important to be robust. At first if women didnā€™t go along with sexism, they were accused of not having a sense of humour. Now, the person being sexist is the one exposing themselves to ridicule. Thatā€™s how far weā€™ve come.ā€

Team player

Reed is clear about the sort of president she wants to be. She says she is happy with the public attention ā€“ ā€œWhy would you stand for the president of the RIBA if you didnā€™t want to be the public face of the institute?ā€ ā€“ but reveals she will take a different approach to past presidents. ā€œI donā€™t want you to read into this any criticism of the previous president, because I have the utmost respect for Sunand and what he has done, but I think Iā€™m more of a team player,ā€ she says. ā€œI donā€™t want the only face of the RIBA to be Ruth Reed. I donā€™t think that would say the right thing about me, and I donā€™t think it would say the right thing about the institute.

ā€œWhatever happens during my presidency, they certainly wonā€™t forget me.ā€