精东影视

Architect HawkinsBrown has a reputation for being one of the design world鈥檚 nice guys, but that鈥檚 not to say it doesn鈥檛 have ambition.

The practice recently beat signature architect Rafael Vi帽oly to the 拢30m Corby Cube (pictured) 鈥� a key development in Land Security鈥檚 regeneration of the former Northamptonshire steel town. It is to put the design up for planning permission next week. It also made it to the final two for a children鈥檚 discovery centre in Syria, ahead of Zaha Hadid Architects.

These are two recent highlights in 18 years of high-profile work. However, founding partner Roger Hawkins has still loftier aspirations for his practice. 鈥淧eople say to us we can鈥檛 be a signature practice because we鈥檙e too nice,鈥� he says. 鈥淏ut it鈥檚 our ambition to be a friendly signature firm.鈥�

Hawkins says the rival he really wants to emulate is the grandmaster of UK architecture 鈥� Richard Rogers Partnership. 鈥淲e鈥檙e targeting people who used to work at his place,鈥� he confesses.

HawkinsBrown鈥檚 financial results certainly reflect a firm enjoying robust health.

Hawkins insists his strategy has always been steady growth 鈥渓ike an oak tree, rather than bamboo鈥� and the firm鈥檚 end-of-year results show this, even if this particular oak tree is growing at quite a lick.

In five years, pre-tax profit has risen almost six-fold, from 拢250,000 in 2001 to 拢1.2m in 2006, but the steady growth strategy may soon end, as forecasts for 2007 predict turnover will increase by almost 30% to 拢8.5m, compared with 拢6.1m in 2006.

The firm has always been strong financially, Hawkins says. Even during the 1990s, when most other practices were shedding staff and jobs, HawkinsBrown grew steadily on the back of public sector and higher education work.

It鈥檚 our ambition to be a friendly signature firm Roger

Hawkins, founding partner Hawkins\Brown

Since 1988, when Hawkins and co-founding partner Russell Brown established the practice in a small office in Soho (a third director, David Bickle, joined in 1993), the practice has stuck doggedly to its mantra of designing equal amounts of public and private sector work.

But entering the public sector market needed a touch of creative accounting. Hawkins explains: 鈥淟ocal authorities wanted three years鈥� audited accounts, but because we hadn鈥檛 been established that long, we couldn鈥檛 enter those competitions. So after two and a half years we changed our financial year to create three years of accounts. We were in after that.鈥�

They have about 100 projects on the go, ranging from a 拢1m arts studio in Cambridge to one of the largest regeneration projects in Europe 鈥� the notorious Park Hill Estate for client Urban Splash, in Sheffield, where Hawkins studied architecture.

As well as being known for its regeneration schemes, the firm has picked up a reputation for projects in the transport and arts sectors. It has been involved in Crossrail since 1991, for which it designed the Tottenham Court Road station, and is also on the Transport for London framework, alongside big names such as John McAslan + Partners and Atkins.

Recently, the practice was given the go-ahead to build an extension to Stratford Regional Station, which will open up the path to the huge Stratford City development and the Olympic Games.

In the arts sector, HawkinsBrown鈥檚 Roald Dahl Museum and Story Centre in Buckinghamshire, opened by Cherie Blair, caught the nation鈥檚 attention in 2005.

HawkinsBrown is aiming for a large commercial project next, preferably in central London. But Hawkins knows there is still work to do. 鈥淲e are not as well known in the upper echelons of the commercial sector,鈥� he admits.

Perhaps it鈥檚 time to turn to Richard Rogers for advice?