Rob macdiarmid bw 2018

Measuring the social value added to a community through new developments can be quite a challenging concept to grasp. And perhaps you may question why you would even need to place an economic value on people鈥檚 happiness when you鈥檇 expect this to already be of paramount importance in the decision making process.

However we often find that the primary debate when building a new community is around outputs. How many and what type of homes are needed? How much public open space should be provided? What new or improved infrastructure is required? Whilst these outputs are important, what can sometimes be overlooked are the outcomes of these choices on people鈥檚 wellbeing. By seeking greater clarity on the impact of these decisions, housebuilders, local authorities and planning teams can develop a more informed perspective on the features and characteristics of a new development which are most likely to make people happier and healthier. Social value in its simplest form is about ensuring that wider social benefits are considered in planning decisions.

Social value is on the government鈥檚 agenda and its importance is growing. In the government鈥檚 revised National Planning Policy Framework, supporting strong, vibrant and healthy communities is defined as priority, and as an industry that builds communities, we must see it as one too.

To get under the skin of how to do this effectively, we worked with research consultancy Simetrica to create a social value calculator. By adopting methods used by the government to quantify the social impact of its policies, as outlined in HM Treasury鈥檚 Green Book, and surveying our customers to understand how much certain characteristics of where they lived contributed to their wellbeing, we could calculate the impact of healthy, friendly and nature-rich communities.

This involves calculating the equivalent amount of money needed to increase someone鈥檚 wellbeing by that amount.

The research found that living in a well-designed community of around 250 new homes where you feel welcomed and regularly speak to your neighbours can add just over 拢34 million worth of social value to a community. 

Interestingly, our tool also calculated that over a 25-year period, the typical length of a mortgage, 1 hectare of green space could contribute 拢9.7 million of social value, while having a pub, bar or restaurant in close proximity can generate around 拢1.9 million. This goes to show the degree by which social spaces like parks and restaurants help to improve quality of life.

With the guidance of our placemaking principles, Redrow work hard to ensure that we create not just a home to live in, but also a place for living. The introduction of the calculator enables us to have more informed conversations with local authorities and planning teams about our homes and investment in community focused infrastructure that will help improve people鈥檚 wellbeing. Our recommendations on community features are now underpinned by robust data, taking some of the 鈥榝luff鈥� out of potentially nebulous terms like 鈥榗ommunity鈥� and 鈥榳ellbeing鈥�.

We believe housebuilders have a duty to not only deliver beautiful, high-quality homes but also places that help residents make important and meaningful social connections that enhance the quality of their lives long after we have left the site.

Rob Macdiarmid, group sustainability director at Redrow